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Web Works Blog: Online Reputation Management

This post is the first in a short series on online reputation management. We're writing about ORM for a couple of reasons. First off, we want to simply explain what it is, why it's important, and how it works. There is so much information out there on the topic that it becomes difficult to aggregate and understand in its entirety. Second, there are plenty of business owners and heads of... moreThis post is the first in a short series on online reputation management. We're writing about ORM for a couple of reasons. First off, we want to simply explain what it is, why it's important, and how it works. There is so much information out there on the topic that it becomes difficult to aggregate and understand in its entirety. Second, there are plenty of business owners and heads of organizations that view ORM as a bottomless money pit and a time suck because its ROI is difficult to document. While it's true that returns on investments made towards ORM are not easily or clearly documented, one must keep in mind that social media marketing involves more than just money made; it has an effect on your overall marketing strategy and brand position. For a more in depth look on the topic of social media ROI, see the this post from the Marketing Mystic blog and this post from the MetricsMan blog. view page