How a Fan Post on Panera's Facebook Page Got Half a Million Likes

adweek.com/adfreak/how-fan-post-paneras-facebook-page-got-half-million-likes-142716 view page cached page
Given all the rubbernecking at ChapStick-style social-media fails, and all the hijacking of corporate crowdsourcing efforts, it's tempting to see the Internet as a sea of sharks always out for brand blood.



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