Given all the rubbernecking at ChapStick-style social-media fails, and all the hijacking of corporate crowdsourcing efforts, it's tempting to see the Internet as a sea of sharks always out for brand blood.
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littlestchangeThelittlestchangeHow a Fan Post on Panera's Facebook Page Got Half a Million Likes Because Of An Act of Kindness http://t.co/fYajuU6dVl
sarcahillSarah CahillHow a Fan Post on Panera's Facebook Page Got Half a Million Likes (Small act of customer service reaps huge rewards) http://t.co/xvlGjt0k