That future in which a bus-shelter ad equipped with geofencing technology scans your smartphone as you stroll by—inviting you to, say, a free latte or a cut-rate back rub—may not be so far off after all.
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adweekAdweekHighly InfluentialLocation-based technology will redefine behavioral targeting, maybe sooner than you think. http://t.co/Y62xLzpP#MobileIssue
admavericksLessing-Flynn"we likely will see the day, and soon, when location-based technology redefines behavioral targeting as we know it" http://t.co/7wP9hp1o
scottwwilliamsScott WilliamsLocation-based technology will redefine behavioral targeting, maybe sooner than you think, via Adweek – http://t.co/RigIzV3s
nikkiboatwrightNikki BoatwrightLocation-based technology will redefine behavioral targeting, maybe sooner than you think, via Adweek – http://t.co/Z1vNdJDA