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Groupon’s Flop: When Cause Marketing Goes Horribly Wrong
causewired.com/2011/02/groupons-flop-when-cause-marketing-goes-horribly-wrong/
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Did you happen to catch the Groupon ads during the Super Bowl? In one of the most wrong-headed displays of cause marketing ever to find a national advertising stage, the Groupon spots managed to offend human rights supports of Tibetan
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@tlawphoto This post gives an excellent account of the ads and the issues
Cause marketing and Groupon's Super Bowl fumble http://bit.ly/g10111 Lessons learned http://bit.ly/i2I12L
RT @nptechblogs: Groupon’s Flop: When Cause Marketing Goes Horribly Wrong http://ow.ly/1s204A (via @causewired) // Worse than Kennith Cole?
Groupon’s Snarky #SB45 #Fail: When Cause Marketing Goes Horribly Wrong http://bit.ly/gSKatR RT @tomwatson via @geoffliving
RT @shellykramer: Groupon’s Flop: When Cause Marketing Goes Horribly Wrong http://bit.ly/gSKatR by @tomwatson RT @geoffliving
RT @geoffliving: Groupon’s Flop: When Cause Marketing Goes Horribly Wrong http://bit.ly/gSKatR by @tomwatson
RT @waynemaceyka: RT @AshleyJablow @susanmcp1: Groupon’s Flop: When #Cause Marketing Goes Wrong http://bit.ly/gSKatR #CSR #superbowl
RT @AshleyJablow @susanmcp1: Groupon’s Flop: When #Cause Marketing Goes Wrong http://bit.ly/gSKatR #CSR #superbowl
Groupon’s Flop When CM Goes Wrong http://bit.ly/gSKatR Mixing humor w CM is ok, but dangerous. This wasn't funny or clever. What a waste