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Your Customers Don't Want to be Your Friend | brand communities | Social Media Consulting - Convince & Convert
convinceandconvert.com/social-media-marketing/your-customers-dont-want-to-be-your-friend/
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Your job as a modern marketer is not to target or communicate or even persuade. Your job is to create rationales. Why would a customer want to connect with your company online? What's the benefit?
All posts about this link
All posts about this link
"Your Customers Don’t Want to be Your Friend" - focus on the WIIFM (what's in it for me?) http://t.co/bRKRHdvg oldie but goodie via @jaybaer
What's In It For Me (WIIFM)? Give your followers and customers compelling reasons to connect with you. Be..
Your Customers Don’t Want to be Your Friend http://t.co/rRjhfT7V via @jaybaer
Your Customers Don't Want to be Your Friend http://t.co/EnAuLFus via Convince & Convert
Your Customers Don't Want to be Your Friend http://t.co/M4oFFPVw via Convince & Convert
Your Customers Don't Want to be Your Friend - Convince & Convert http://t.co/iR9m2AvL
Your Customers Don’t Want to be Your Friend http://t.co/M4KD6vNK via @jaybaer