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The Ad Business - Crikey
Red Bull has moved away from its distinctive slim 250ml can to a much larger 473ml offering and much smaller 60ml “shot” drink. But will it keep the brand competitive against growing rivals Mother and Rockstar, or has it cost the brand its individuality and image?
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RT @anotheradwanker: Just made the front page of @crikey_news for my post on Red Bull's new can size strategy http://bit.ly/pQbOD
Just made the front page of @crikey_news for my post on Red Bull's new can size strategy http://bit.ly/pQbOD