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Perspective 2.0: Maximizing the efficacy of communication aimed at the BoP
emergingfutureslab.com/perspective_20/2009/08/max...-efficacy-of-communication-aimed-at-the-bop.html
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CGAP has a very well done comparison of the Kenyan and Tanzanian market for M-Pesa, Safaricom's mobile phone based payment and money transfer service. While most people may assume that what happened in Kenya could be easily replicated in neighboring...
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All posts about this link
RT @whiteafrican: RT @RachelStrohm: Great post by @emergingfutures on how all African marketing is not created equal: http://tr.im/ycDf
RT @RachelStrohm: Great post by @emergingfutures on how all African marketing is not created equal: http://tr.im/ycDf
Great post by @emergingfutures on how all African marketing is not created equal: http://tr.im/ycDf
@futurescape left a great comment on http://bit.ly/189nzx - my blog post on effective communicatin with bop re: mpesa kenya/tanzania, more!
blogging: Maximizing the efficacy of communication aimed at the BoP http://bit.ly/189nzx on mpesa in tanzania by vodafone