Corporations That Don’t Practice Social Responsibility Can’t Hide Anymore | Co.Exist: World changing ideas and innovation

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A feel-good brand won’t gain much respect (or sales) from consumers these days if it’s owned by a not-so-feel-good corporate parent. That’s the message from a new survey showing that consumers are no longer easily fooled by complex corporate structures; they’re increasingly doing detective work to discover the real companies behind their products.



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