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#McDStories, McDonald's Twitter Hashtag Promotion, Goes Horribly Wrong
On January 18, McDonald's sent two tweets with the hashtag "McDStories." The first read:
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Thanks @HuffingtonPost for mentioning our story on McDonalds promotion gone wrong! http://t.co/ivNyDVbK Original here: http://t.co/p83YruJG
Another example that demonstrates companies don't control the message, their customers do. http://t.co/w3xDsWvn #McDStories
Mcdonalds Social Media activations goes sideways: http://t.co/w88JlTGn
http://t.co/qLjKdyH5 - you have to wonder if some companies will always have #hashtag marketing issues @MidWestDigital1
McDonalds loses control of hashtag promo: http://t.co/1F4b0vhC via @laurasolomon Even funnier: Wendy's tried to promote #HeresTheBeef. Oops.
Reality Bites! #McDStories - #McDonalds gets a quick reality check on public image http://t.co/tFQ4SHxZ
the egg mcmuffin of hashtag blunders. RT @tim_leake: #McDStories: a dangerously vague hashtag, goes horribly wrong
McD's is another example. Don't use hashtag promotion unless you understand Twitter. http://t.co/N6g8MOWP #RealFood #SM
Oh No! #McDStories marketing hashtag gone wrong serves as a cautionary tale to any social media pro. http://t.co/e4nKhaHb @NYWICI
When you turn to the social media crowd for user generated content, the brand may regret it #McDStories http://t.co/eIVJKot1
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@ConsultaConJCB @jameslynn @JeanessaPR @radioisla1320 Caso de McDonalds http://t.co/B1or4V6z
@ConsultaConJCB @jameslynn @JeanessaPR @radioisla1320 Caso de McDonalds http://t.co/B1or4V6z
#McDStories, McDonald's Twitter Hashtag Promotion, Goes Horribly Wrong http://t.co/pjMGdW03 via @HuffingtonPost
Great example of why it's important to put yourself in other people's shoes BEFORE spouting off
Got your head round Hashtags? Now we have the concept of Bashtags! When hashtags go wrong..
@IowaHawkeyeMeg #McDStories went viral w/over 1600 nasty tweets McD's took the # down after 2 hours http://t.co/ApJqrk6C
@cj2kewl4u Example: After McDonald's got tagjacked last month, they had to adaptash or else http://t.co/asla79Ii #shouldbeaword
terribly funny #McDStories @HuffingtonPost http://t.co/6tgchSs7... enjoy #rotoloclass..
terribly funny #McDStories @HuffingtonPost http://t.co/6tgchSs7... enjoy #rotoloclass..
terribly funny #McDStories @HuffingtonPost http://t.co/6tgchSs7... enjoy #rotoloclass..