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An In-Depth Case Study on the Pretty Lights + BitTorrent Partnership - hypebot
hypebot.com/hypebot/2012/01/case-study-pretty-lights-bittorrent-partnership.html
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(UPDATED) Guest post by Michael Fiebach (@mfiebach), founder of Fame House, who coordinated a unique partnership between indie artist Pretty Lights and BitTorrent to release a customized media bundle. When Pretty Lights reached out to me to work with him, I got so excited because I knew I would have the ability to be creative from a marketing and business perspective. PL gives ALL of his music... more(UPDATED) Guest post by Michael Fiebach (@mfiebach), founder of Fame House, who coordinated a unique partnership between indie artist Pretty Lights and BitTorrent to release a customized media bundle. When Pretty Lights reached out to me to work with him, I got so excited because I knew I would have the ability to be creative from a marketing and business perspective. PL gives ALL of his music away for free, and answers to exactly 0 people (no label) about how / when / or why to release his music. What was the first thought that popped into my head for... view page
Interesting posts about this link
Interesting posts about this link
You don't think giving away free music works? This ought to give you food for thought - read the comments too - http://t.co/vTlC4tnt
Amazing case study on @PrettyLights hitting #1 on Pirate Bay from @famehouse: http://t.co/rSq6xDkj
"biggest chore is getting people to listen, not to pay for your music." - B. Lefsetz
http://t.co/Sf3WdfpP via @hypebot HT @rockisagirlsbff
Great piece on how giving away your music can be profitable. With a great @Lefsetz quote too: http://t.co/dmstH3vJ
We live in an attention economy, the biggest chore is getting people to listen, not to pay for your music. -Bob Lefsetz http://t.co/QjM77OSW
RT @freemusicarchiv: "celebrating hitting #1 on Pirate Bay, while major labels wd be sending takedowns" http://t.co/uxdbyh3h | fascinating
RT @EricaMisawesome: @hypebot This is hands down some of the best data I have ever seen --> http://t.co/QjM77OSW
CASE STUDY: 4 million people in 2 months, +60,000 email list, 700% increase in web traffic, and +30,000 Facebook Likes: http://t.co/8Ny5xnFV
While old rockers yell at fans, new ones get rich by embracing (gasp!) BitTorrent. http://t.co/QMbx0DZj #SOPA #MusicBiz
You heard the @prettylights + BitTorrent story? Fascinating. Great case for free music and @shickadoo http://t.co/EbrspeYG (c/ @hishamdahud)
All posts about this link
All posts about this link
You don't think giving away free music works? This ought to give food for thought - read the comments too - http://t.co/FD5zkZno
In-Depth Case Study on the Pretty Lights + BitTorrent Partnership which included a beautiful @MobileRoadie app http://t.co/XzYIpxwg
In-Depth Case Study on the Pretty Lights + BitTorrent Partnership which included a beautiful @MobileRoadie app http://t.co/XzYIpxwg
Our Pretty Lights / BitTorrent Case Study was among the top 10 most viewed @Hypebot posts in the past two years: http://t.co/QjM77OSW
Our Pretty Lights / BitTorrent Case Study was among the top 10 most viewed @Hypebot posts in the past two years: http://t.co/QjM77OSW
'An In-Depth Case Study on the Pretty Lights + BitTorrent Partnership' @mfiebach @hypebot http://t.co/eVa3xUHA
Absolutely @couchsessions! @mfiebach recaps @PrettyLights case study perfectly: http://t.co/ukR0OHDl . Game changer for BitTorrent #DMFE12
Awesome (=100% transparent) case study on @PrettyLights and @BitTorrent -- http://t.co/JBRYGTXY thanks @tylerwillis
An In-Depth Case Study on the Pretty Lights + BitTorrent Partnership - hypebot http://t.co/Iq7e9flR