Leading Blog: A Leadership Blog: Grow: Taking Your Purpose to the Next Level

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Jim Stengel, former global marketing officer for Procter & Gamble, believes that businesses must rethink their purpose to achieve far better results. But not just the most apparent purpose, but a higher order ideal or purpose. For example, Johnnie Walker exists to make great whiskey, but its higher order ideal is to celebrate journeys of progress and success.



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