SXSWi Trend #1: Changing Behavior Through a Mobile-Enabled Feedback Loop | MobileBehavior

mobilebehavior.com/2010/03/29/sxswi-trend-1-chang...behavior-through-a-mobile-enabled-feedback-loop/ view page cached page
Designers are drafting mobile systems that give organizations the ability to learn about users, and then return the favor with valuable feedback. Through this feedback loop, brands are presented with a powerful opportunity to engage consumers in their everyday lives, made possible by the ubiquitous mobile phone.



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