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The Accidental Rebranding of Komen for the Cure
nonprofitmarketingguide.com/blog/2012/02/01/the-accidental-rebranding-of-komen-for-the-cure/
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(Updates to this post can be found at the bottom.) Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands.
Interesting posts about this link
Interesting posts about this link
Great post from @kivilm -> The Accidental Rebranding of Komen for the Cure http://t.co/QllboCmq #nonprofit #branding
RT @kivilm: New Post: The Accidental Rebranding of Komen for the Cure http://t.co/4WVRH3jK | Well-written article about Komen/PP.
MUST READ from @kivilm The Accidental Rebranding of Komen for the Cure http://t.co/14JRlDo4
The #Komen debacle is already a case study in HOW NOT TO MARKET YOUR BRAND http://t.co/PRLp6YpL @ClinicEscort @KarenHandel
Truest story ever told. RT @WentRogue The #Komen debacle is already a case study in HOW NOT TO MARKET YOUR BRAND http://t.co/c9mHxpzm
Smart and timely analysis from @kivilm: The Accidental Rebranding of Komen for the Cure http://t.co/B9TGaX5r
Interesting article on the subject RT"@krzimmer: Accidental rebranding of Komen for the Cure
1 of many great points here: @komenforthecure must issue statement on whether they believe abortion causes cancer
Fascinating analysis of Komen for the Cure's (lack of) social media strategy surrounding their de-funding of PP http://t.co/5y0qObh3
Best summary/timeline I've read about the social media crisis engulfing the Komen Foundation: http://t.co/DDeIO84I
All posts about this link
All posts about this link
#12NTCPPB counterpoint: Komen Twitter snafu "The Accidental Rebranding of Komen for the Cure" http://t.co/ltAJOUSU #12ntc
Thinking back on the anti-Komen groundswell -- this post did a great job telling the history: http://t.co/ARaltAk9
Thinking back on the anti-Komen groundswell -- this post did a great job telling the history: http://t.co/kXeJplS7
Thought-provoking read on comm strategy/brand rep "The Accidental Rebranding of Komen for the Cure" http://t.co/tFqROc5C (via @katrinahass)
Great post on the accidental rebranding of #komen from @kivilm lots of good lessons. # 1? Don't be #shady! http://t.co/PVwls6wz #nonprofit
Incredible story just last week, How to screw your brand, told by Kivi highly recommend
Reading: The Accidental Rebranding of Komen for the Cure - Kivi Leroux Miller, Kivi's Nonprofit Communications B..
Good read about need for a NPO communications plan and immediate response in case of emergency (ex. Komen debacle)