France, the land of haute cuisine, is McDonald's second most profitable market. That's partly because the company has figured out that to win over the French, it must encourage people to take their time while eating.
Interesting posts about this link
ouiparistoursOui Paris ToursMcdonald's largest market after the US is France. Didn't see that one coming
jefeadamsJeff AdamsMcBaguette? US McDonalds are still gross (chlorine?!) but it's interesting to see how McDs is thriving in France http://t.co/lWDRQp2B
terrisimoneauTerri SimoneauVery heated discussion about McDonald's in France. Amazing to see how this strikes to the heart of certain people's p…http://t.co/RPbgKeyC
bigbullycreatesvincent keane"French chickens, unlike some of their American counterparts, are not rinsed in chlorine to disinfect them." http://t.co/9ihvdKv1