Why McDonald's In France Doesn't Feel Like Fast Food : The Salt : NPR

npr.org/blogs/thesalt/2012/01/24/145698222/why-mcdonalds-in-france-doesnt-feel-like-fast-food view page cached page
France, the land of haute cuisine, is McDonald's second most profitable market. That's partly because the company has figured out that to win over the French, it must encourage people to take their time while eating.



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