Music Labels at Their Worst: Sony's Whitney Houston PR Gaffe

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As news spread on Saturday that famed singer Whitney Houston had died, millions of fans around the world did what is now customary. Well, first they tweeted about it. Then they went to one of the many sources of online music to reminisce. Whether by streaming songs from YouTube or Spotify or by buying tracks from iTunes, fans paid tribute to Houston on Saturday by listening to her music.... moreAs news spread on Saturday that famed singer Whitney Houston had died, millions of fans around the world did what is now customary. Well, first they tweeted about it. Then they went to one of the many sources of online music to reminisce. Whether by streaming songs from YouTube or Spotify or by buying tracks from iTunes, fans paid tribute to Houston on Saturday by listening to her music. Meanwhile, somewhere in the depths of Sony Music's UK headquarters, the decision was made to bump up the price on those digital downloads. The reaction was swift and unequivocally critical. How... view page



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