Tell a marketing team to ditch the whitepaper and you might get your head chewed off. Companies have relies on the power of the whitepaper to not only educate buyers
Interesting posts about this link
creativeguysCreative GuysIs it Time to Shred the Whitepaper
andy_hillAndy HillRT @ViralBlog Is it Time to Shred the Whitepaper? - http://bit.ly/lcYnug - the original referenced post could do with URL shortener lessons!
creastraSaffron ScottIs it Time to Shred the Whitepaper? - http://t.co/LiP6ruL "A study published by Edelman shows only 22% of Americans trust traditional media"